The Media Reader: Continuity and Transformation

Name: The Media Reader: Continuity and Transformation
Brand: Sage Publications Ltd
SKU: 9780761962496
Price: 19282.0 INR
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by Hugh MacKay , Tim O′sullivan

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ISBN13: 9780761962496
Binding: Hardcover
Subject: N/A
Publisher: Sage Publications Ltd
Publisher Imprint: Sage Publications Ltd
Publication Date: July 6, 1999
Pages: 448
Original Price: GBP 164.0
Language: English
Edition: N/A
Item Weight: 1121 grams
BISAC Subject(s): Media Studies

About The Book

Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists′ - John Corner, University of Liverpool

The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.

Divided into four parts: Mass Communications and the Modern World;

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