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The Mesh: Why the Future of Business Is Sharing by Lisa Gansky

The Mesh: Why the Future of Business Is Sharing

by Lisa Gansky
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Book cover type: Paperback
  • ISBN13: 9781591844303
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Portfolio
  • Publisher Imprint: Portfolio
  • Publication Date:
  • Pages: 251
  • Original Price: INR 1099.0
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): New Business Enterprises, E-Commerce / General, and Management

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.

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