The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?

Name: The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?
Brand: Taylor & Francis
SKU: 9781032925875
Price: 3486.0 INR
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by Jeffrey Friedman

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ISBN13: 9781032925875
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: October 14, 2024
Pages: 240
Original Price: GBP 41.99
Language: English
Edition: N/A
Item Weight: 296 grams
BISAC Subject(s): General

About The Book

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending "cues" through the mass media telling Republicans or Democrats, for example, what "the" Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zaller's model and its implications, empirical and normative. The introduction contrasts two different strands in Zaller's book, one of which confines the impact of media messages to politicians' cues, the other of which emphasizes the impact of journalists' interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zaller's model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new research agenda.

This book was published as a special issue of Critical Review: A Journal of Politics and Society.

About The Author

Jeffrey Friedman, a visiting scholar in the Department of Government, University of Texas at Austin, USA, received an MA in History from the University of California, Berkeley, USA, and an MA and Ph.D. in Political Science from Yale University, USA. He is the editor of Critical Review: A Journal of Politics and Society.

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