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The New Ndp: Moderation, Modernization, and Political Marketing

The New Ndp: Moderation, Modernization, and Political Marketing

by David McGrane
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Book cover type: Hardcover
  • ISBN13: 9780774860451
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: UBC Press
  • Publisher Imprint: UBC Press
  • Publication Date: N/A
  • Pages: 534
  • Original Price: GBP 89.0
  • Language: English
  • Edition: N/A
  • Item Weight: 726 grams
  • BISAC Subject(s): World / Canadian and Canada / Post-Confederation (1867-)

The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the Official Opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

David McGrane is associate professor of political studies at St. Thomas More College and the University of Saskatchewan.

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