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The New Role of Regional Management by B. Ambos

The New Role of Regional Management

by B. Ambos
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Book cover type: Paperback
  • ISBN13: 9781349359752
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 301
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2010
  • Item Weight: 398 grams
  • BISAC Subject(s): Management, Marketing / Industrial, and International / Economics & Trade

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.

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