Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

The New Social Game: Sharing Economy and Digital Revolution: Into the Change of Consumers' Habit

by Francesca de Canio
Sold out
Current price ₹1,435.00
Original price ₹2,050.00
Original price ₹2,050.00
Original price ₹2,050.00
(-30%)
₹1,435.00
Current price ₹1,435.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9788885486157
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bocconi University Press
  • Publisher Imprint: Bocconi University Press
  • Publication Date:
  • Pages: 110
  • Original Price: INR 2050.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Development / Business Development and New Business Enterprises

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called "co-value chain". This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.

Francesca De Canio is a PhD candidate at Parma University. Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us