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The Objects of Affection: Semiotics and Consumer Culture by A. Berger

The Objects of Affection: Semiotics and Consumer Culture

by A. Berger
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Book cover type: Paperback
  • ISBN13: 9780230103733
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 198
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2010
  • Item Weight: 277 grams
  • BISAC Subject(s): Communication Studies, Consumer Behavior, and Popular Culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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