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The OTT Era: Transforming Entertainment by Subhasheni A

The OTT Era: Transforming Entertainment

by Subhasheni A
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Book cover type: Paperback
  • ISBN13: 9786208438340
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 38.19
  • Language: English
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): General

The rise of OTT platforms is driven by key factors such as growing consumer demand for on-demand, personalized content, advancements in streaming technology, and the increasing affordability compared to traditional TV. The vast diversity of content, global accessibility, and data-driven personalization enhance user experience, while intense competition spurs continuous innovation. These elements are transforming the entertainment landscape, making OTT platforms central to how we consume media today.

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