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The Pdma Toolbook 1 for New Product Development

by Paul Belliveau
Save 14% Save 14%
Current price ₹9,878.00
Original price ₹11,509.00
Original price ₹11,509.00
Original price ₹11,509.00
(-14%)
₹9,878.00
Current price ₹9,878.00

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Book cover type: Hardcover
  • ISBN13: 9780471206118
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 480
  • Original Price: GBP 93.95
  • Language: English
  • Edition: N/A
  • Item Weight: 794 grams
  • BISAC Subject(s): Industrial Design / Product, Development / Business Development, and Entrepreneurship

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. *Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

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