• ISBN13: 9789353882518
• Binding: Paperback
• Subject: Business Management
• Publisher: Sage Publications
• Publisher Imprint: SAGERespon
• Publication Date: January 1, 2020
• Pages: 316
• Original Price: INR 725.0
• Language: English
• Edition: N/A
• Item Weight: 416 grams
• BISAC Subject(s): General

Nominated for BBLF CK Prahalad Best Business Book Award 2021

Watch the "Perfect Pill Series' to understand how build and sustain a healthcare brand!

"How can I build my brand when it is just a me-too?" is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.