The Pink Elephant of Chroma: The Pressure between Layers - How Screen Printing reveals what the Textile Industry forgot

Name: The Pink Elephant of Chroma: The Pressure between Layers - How Screen Printing reveals what the Textile Industry forgot
Brand: Independently Published
SKU: 9798254425557
Price: 2978.0 INR
Availability: InStock

by Eva-Maria Zettl

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ISBN13: 9798254425557
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: March 31, 2026
Pages: 202
Original Price: GBP 26.43
Language: English
Edition: N/A
Item Weight: 381 grams
BISAC Subject(s): Industries / Fashion & Textile Industry

About The Book

What if the future of textile printing is not about speed-but about understanding?

In a world driven by automation, scalability, and efficiency, one question has been overlooked:

How does it feel?

In The Pink Elephant of Chroma, Eva-Maria Zettl tells the story of a system built for performance-and the moment it begins to question itself.

Through the eyes of Lumo, a quiet but impossible-to-ignore presence, we explore the tension between:

Speed and experience
Scale and quality
Technology and human perception

As DTF dominates production and DTG redefines softness, and as screen printing remains the silent foundation of craftsmanship, a new realization emerges:

The future does not belong to one method.
It belongs to those who understand when each one matters.

This book is for:

Print shop owners
Textile professionals
Brand builders
Decision-makers in production

And for anyone who has ever felt that something is missing-even when everything works.

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