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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change by Kaela Jubas

The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

by Kaela Jubas
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Book cover type: Hardcover
  • ISBN13: 9781598746662
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Left Coast Press
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 135.0
  • Language: English
  • Edition: N/A
  • Item Weight: 558 grams
  • BISAC Subject(s): Consumer Behavior, Methodology, and Adult & Continuing Education

This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

Kaela Jubas is an Assistant Professor in the Faculty of Education at the University of Calgary, specializing in adult learning. She earned her has a Ph.D. in educational studies from the University of British Columbia in 2009. Her research and teaching interests relate to consumption, popular culture, work and other aspects of everyday life as sources of informal adult learning about the complications of identity and social change.

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