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The Power of Consumer Creativity: Transforming Consumption and Markets

by Marie Taillard , Chloe Preece
Save 35% Save 35%
Current price ₹12,009.00
Original price ₹18,475.00
Original price ₹18,475.00
Original price ₹18,475.00
(-35%)
₹12,009.00
Current price ₹12,009.00

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Book cover type: Hardcover
  • ISBN13: 9783031962462
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 197
  • Original Price: EUR 163.49
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): General

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creat

Marie Taillard is L'Oréal Professor of Creativity Marketing and Head of Faculty at ESCP Business School, London. She teaches across graduate and executive programmes, and sectors from technology and pharmaceuticals to beauty, luxury, retail and consumer products.

Chloe Preece is Professor of Marketing at ESCP Business School, London, and Academic Director of the MSc in Marketing and Creativity. Her research interest lies at the intersection of marketing and the arts and creative industries.

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