The Practitioner's Credo: 10 Keys to a Successful Professional Practice
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From the Inside Flap
This book is not about me nor any particular practice. It is the result of 34 years of observing, studying and experiencing the criteria that determines a successful practice. It is not about mechanics or methodology. It is not about maximizing reimbursement or accelerating collections. If your interest is in how to deal with cash flow, increasing the revenue opportunities in a declining reimbursement environment and insuring that your income is optimized, this book is not for you. On the other hand, if your interest is in how to make your practice successful, this book will address the ten basic tenets to doing just that. A successful practice is never measured in terms of number of patients or income generated. The only real criteria for determining success is how the practice is perceived, by patients, by colleagues within the profession, by the staff and by the team leader.
Mattingly, John B.: - Dr. John Mattingly, reflecting on 34 years as an orthodontist in Louisville, Kentucky, discusses his 10 Keys that determine the success of a professional practice. Now retired, he expresses concern about how insensitive attitudes and lack of two-way respect have crept into too many professional practices. His gradual realization of the benefits of conducting a practice based on integrity, teamwork, and respect for others has prompted this effort to share his experience with other professionals. His education includes both the University of Louisville and Northwestern University Schools of Dentistry. He has served in many leadership positions in both organized dentistry and orthodontics including local, state and regional offices.
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