The Predictive Postcode: The Geodemographic Classification of British Society

Name: The Predictive Postcode: The Geodemographic Classification of British Society
Brand: Sage Publications Ltd
SKU: 9781526402349
Price: 8923.0 INR
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by Richard Webber

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ISBN13: 9781526402349
Binding: Paperback
Subject: N/A
Publisher: Sage Publications Ltd
Publisher Imprint: Sage Publications Ltd
Publication Date: April 12, 2018
Pages: 328
Original Price: USD 86.0
Language: English
Edition: N/A
Item Weight: 496 grams
BISAC Subject(s): Human Geography and Sociology / Urban

About The Book

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

About The Author

Burrows, Roger: - Roger Burrows is Professor of Cities at Newcastle University and also Visiting Professor of Sociology at Goldsmiths, University of London. He was previously Pro-Warden for Interdisciplinary Development at Goldsmiths. He has also worked at the University of York, the University of Teesside, the University of Surrey and the University of East London. He has published mainly on: housing and urban studies; the sociology of digital technologies; health, illness and the body; methods; and the metricization of higher education.

Webber, Richard: - Richard Webber is the originator of the geodemographic classifications, Acorn and Mosaic, and for many years managed the micro-marketing divisions of first CACI and then Experian. He has held Visiting Professorships at UCL, Kings College and, since 2016, at the University of Newcastle. He has worked with academic colleagues from across the social science to apply geodemographic forms of analysis to a wide range of research topics, many of which pertain to on-going debates in demography, geography, politics, sociology and urban studies.

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