The Problem-Solution Pattern and Advertising

Name: The Problem-Solution Pattern and Advertising
Brand: Grin Verlag
SKU: 9783640642939
Price: 1887.0 INR
Availability: InStock

by Stefan Nehl

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ISBN13: 9783640642939
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: June 18, 2010
Pages: 22
Original Price: USD 22.5
Language: German
Edition: N/A
Item Weight: 41 grams
BISAC Subject(s): General

About The Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Anglistik - Linguistik, Note: 2,0, Otto-von-Guericke-Universität Magdeburg (Institut für fremdsprachliche Philologien), Veranstaltung: Culturally Popular Patterns of Text Organization, Sprache: Deutsch, Abstract: Werbung ist ein Medium, welches überall und jeden Tag auf verschiedenste Weise auf uns einwirkt, sei es in den Printmedien, im Fernsehen oder im Internet. Diese Arbeit befasst sich mit einer Textstruktur, welche nicht allen, aber vielen Werbungen zugrunde liegt - dem Problem-Solution pattern. Zunächst werden die grundlegenden Strukturelemente, welche sich im Problem-Solution pattern finden, vorgestellt, um eine adäquate Basis für folgende Beispielbezüge und tiefgehendere Untersuchungen zu schaffen. Anschlie end wird unter dem Punkt, der mit dem Titel "Signals of a Problem-Solution pattern" überschrieben ist, darauf eingegangen, welche Formen und Arten von Signalen zur Kennzeichnung dieser Struktur es überhaupt gibt. Ziel ist es, einen Abriss der bestehenden Kennzeichnungsmöglichkeiten zu geben und diese anhand von entsprechenden Beispielen zu überprüfen. Nicht immer kann auf ein bestehendes Problem auf Anhieb eine abschlie ende Lösung gefunden werden. Dieser Fall wird unter der Kapitelüberschrift "Recycling of a Problem-Solution pattern" vertiefend behandelt. Es gilt die Frage zu beantworten, ob das Problem-Solution pattern einem (Werbe)text im Falle der nicht unmittelbaren Herbeiführung einer erfolgreichen Lösung überhaupt zugrunde liegt, oder ob in dieser Situation eine andere Struktur zum Tragen kommt. Das Ziel welches unter der Beantwortung der Frage "Was sind die wesentlichen Charakteristika des Problem-Solution patterns und wie äu ern sich diese in der Werbung?" erreicht werden soll, ist zum einen das pattern in Kombination mit diesem Genre kritisch zu beleuchten und zum anderen zu zeigen, inwiefern das theoretische Grundgerüst des patterns in der Werbung tatsächlich zur Anwendung kommt.

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