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The Professionalization of Window Display in Britain, 1919-1939 by Kerry Meakin

The Professionalization of Window Display in Britain, 1919-1939

by Kerry Meakin
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Book cover type: Hardcover
  • ISBN13: 9781350427457
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Visual Arts
  • Publisher Imprint: Bloomsbury Visual Arts
  • Publication Date:
  • Pages: 312
  • Original Price: GBP 90.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): History & Criticism, Europe / Great Britain / 20th Century, and Graphic Arts / Commercial & Corporate

This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939.

In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques.

Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.

Fallan, Kjetil: - Kjetil Fallan is Professor of Design History at the University of Oslo, Norway. He is the author of Design History (Bloomsbury Academic, 2010), the editor of Scandinavian Design (Bloomsbury Academic, 2012) and co-editor of Made in Italy (Bloomsbury Academic, 2013). He is also co-editor of Bloomsbury's Cultural Histories of Design series and an editor of the Journal of Design History.

Lees-Maffei, Grace: - Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. She is the editor of Iconic Designs (Bloomsbury Visual Arts, 2014) and Writing Design (Berg, 2011), co-author of Reading Graphic Design in Cultural Context (Bloomsbury Visual Arts, 2019), and co-editor of Made in Italy (Bloomsbury Academic, 2013) and The Design History Reader (Berg, 2010, second edition forthcoming). She is also co-editor of Bloomsbury's Cultural Histories of Design series.

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