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The Regional Multinationals: Mnes and 'Global' Strategic Management

by Alan M. Rugman
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Current price ₹5,009.00
Original price ₹6,011.00
Original price ₹6,011.00
Original price ₹6,011.00
(-17%)
₹5,009.00
Current price ₹5,009.00

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Book cover type: Paperback
  • ISBN13: 9780521603614
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 290
  • Original Price: USD 51.0
  • Language: English
  • Edition: N/A
  • Item Weight: 463 grams
  • BISAC Subject(s): International / General

Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

Rugman, Alan M.: - L. Leslie Waters Chair of International Business, Professor of International Business and Professor of Business Economics and Public Policy at the Kelley School of Business, Indiana University.

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