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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

by Eleonora Pantano
Save 35% Save 35%
Current price ₹3,562.00
Original price ₹5,480.00
Original price ₹5,480.00
Original price ₹5,480.00
(-35%)
₹3,562.00
Current price ₹3,562.00

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Book cover type: Paperback
  • ISBN13: 9781032308838
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 206
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): General

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.

Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.

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