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The Routledge Companion to Business in Africa by Sonny Nwankwo

The Routledge Companion to Business in Africa

by Sonny Nwankwo , Kevin Ibeh
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Book cover type: Paperback
  • ISBN13: 9781138363045
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 624
  • Original Price: GBP 54.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1058 grams
  • BISAC Subject(s): International / General

Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing.

This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include:

  • To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region
  • To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts
  • To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones.

The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Sonny Nwankwo is Professor of Marketing at the University of East London, UK.

Kevin Ibeh is Professor of Marketing and International Business at Birkbeck, University of London, UK.

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