• ISBN13: 9781041239826
• Binding: Hardcover
• Subject: Tourism, Travel Guide & Hospitality
• Publisher: Taylor & Francis
• Publisher Imprint: Routedge India
• Publication Date: November 1, 2025
• Pages: 500
• Original Price: INR 2995.0
• Language: English
• Edition: South Asia Edition
• Item Weight: 1100 grams
• BISAC Subject(s): N/A

This comprehensive handbook offers an in-depth exploration of both the theoretical and practical dimensions of tour guiding as a profession. It provides readers with valuable insights into examining the key and dynamic role of tour guides in the tourism industry and the evolving expectations of modern travelers. Enriched with global case studies spanning a diverse range of niche tours offered as tourism products around the world, the book highlights emerging trends and the importance of continuous skill development in the profession. It covers topics such as pre-tour preparations, the art of effectively opening and closing tours, engaging narration at attractions, the importance of technology for tour guides, and the nuances of managing diverse groups. Additionally, it delves into the growing practice of virtual tour guiding and offers practical guidance on addressing guest inquiries, managing grievances, and handling emergencies besides addressing the new emerging trends in the field of tour guiding.

Shailja Sharma, BBA (Management), MBA (Marketing), MTM, Ph.D., UGC (NET & JRF) is currently working as Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM) at the Noida, India campus of the Institute. She is a certified trainer by the World Federation of Tourist Guide Associations (WFTGA), London, and has been instrumental in training over 3000 tour guides and leaders. Sharma has played a key role in the development of the ‘Fundamental Glossary for Tourism’ by the Commission of Scientific and Technical Terminology, Ministry of HRD, Government of India, and has contributed as an expert reviewer for the NCERT book on tour guiding for Class 12. She has also contributed significantly to the design and development of Massive Open Online Courses (MOOCs) for IGNOU under the initiative of Ministry of Human Resource Development (MHRD), expanding the reach of quality education in tourism to a global audience through digital platforms.