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The Routledge Handbook of Health Communication and Popular Culture

by Christina S. Beck
Save 35% Save 35%
Current price ₹19,881.00
Original price ₹30,586.00
Original price ₹30,586.00
Original price ₹30,586.00
(-35%)
₹19,881.00
Current price ₹19,881.00

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Book cover type: Hardcover
  • ISBN13: 9781032566184
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 378
  • Original Price: GBP 235.0
  • Language: English
  • Edition: N/A
  • Item Weight: 899 grams
  • BISAC Subject(s): Communication Studies, Popular Culture, and Public Health

The Routledge Handbook of Health Communication and Popular Culture offers rich insights into the ways in which communication about health through popular culture can become a part of healing, wellness, and health-related decisions.

This Handbook allows readers to understand and consider messages that inform and influence health-related choices through pop culture in the public sphere. Written in an accessible narrative style and including interdisciplinary, global, and diverse perspectives, a vast team of contributing authors from the field explores the intersections between health communication and popular culture. The Handbook is divided into five parts: Framing of Health-Related Issues in Popular Culture; Exploring Popular Culture Influences on Health Behaviors and Beliefs; Considering Pro-Social Public Health Interventions in Popular Culture; Understanding Health Issues in Popular Culture from Diverse Perspectives; and Pop Culture and Health Communication: Looks to the Future.

The Handbook will be of interest to students and scholars in the fields of Communication Studies, Health Communication, Public Health Policy, Media Literacy, and Cultural Studies.

Christina S. Beck is a Professor in the School of Communication Studies at Ohio University (USA) and Past-President of the National Communication Association and Central States Communication Association.

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