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The Routledge Handbook of Identity and Consumption by Ayalla Ruvio

The Routledge Handbook of Identity and Consumption

by Ayalla Ruvio , Russell Belk
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Book cover type: Hardcover
  • ISBN13: 9781032468815
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 560
  • Original Price: GBP 245.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 1125 grams
  • BISAC Subject(s): Consumer Behavior

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for students and academics from a variety of disciplines.

Ayalla Ruvio is an Associate Professor of Marketing at Michigan State University. Her area of expertise is in the psychology of consumer behaviors, which focuses on issues such as identity and consumption, material vs. experiential consumption, and consumer arrogance. Her research has been published in top journals, including the Journal of Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the "Consumer Behavior" textbook. Her research has been featured in numerous media outlets worldwide, including CNN, the TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, The Washington Post, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.

Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift giving, sharing, digital consumption, and materialism. This work is primarily qualitative and is often conceptual, visual, and cultural. He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behavior Odyssey. He is the past president and fellow of ACR and has over 800 publications. He has received numerous research and teaching awards, including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012, a 10-volume compendium with discussions of his work was published in the Sage Legends in Consumer Behavior series. In 2023, he received an honorary doctorate from Université de Reims with a festschrift in his honor.

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