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The SAGE Handbook of Digital Marketing

by Annmarie Hanlon , Tracy L. Tuten
Save 17% Save 17%
Current price ₹23,430.00
Original price ₹28,116.00
Original price ₹28,116.00
Original price ₹28,116.00
(-17%)
₹23,430.00
Current price ₹23,430.00

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Book cover type: Hardcover
  • ISBN13: 9781529743791
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications UK
  • Publisher Imprint: Sage Publications UK
  • Publication Date:
  • Pages: 592
  • Original Price: USD 204.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1139 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

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