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The SAGE Handbook of Political Advertising

by Lynda Lee Kaid , Christina Holtz-Bacha
Save 17% Save 17%
Current price ₹22,385.00
Original price ₹26,862.00
Original price ₹26,862.00
Original price ₹26,862.00
(-17%)
₹22,385.00
Current price ₹22,385.00

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Book cover type: Hardcover
  • ISBN13: 9781412917957
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 504
  • Original Price: USD 195.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1057 grams
  • BISAC Subject(s): Political Process / General

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

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