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The SAGE Handbook of Public Opinion Research

by Wolfgang Donsbach
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Current price ₹13,541.00
Original price ₹19,344.00
Original price ₹19,344.00
Original price ₹19,344.00
(-30%)
₹13,541.00
Current price ₹13,541.00

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Book cover type: Hardcover
  • ISBN13: 9781412911771
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications UK
  • Publisher Imprint: Sage Publications UK
  • Publication Date:
  • Pages: 640
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1298 grams
  • BISAC Subject(s): Research and Methodology

Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

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