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The Science of Creativity: A journey into the human brain to discover the mechanisms that generate innovative ideas by Bianchi, Marco

The Science of Creativity: A journey into the human brain to discover the mechanisms that generate innovative ideas

by Marco Bianchi
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Book cover type: Paperback
  • ISBN13: 9798289886156
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 118
  • Original Price: GBP 14.56
  • Language: English
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): General

Creativity is not a divine gift reserved for the chosen few, but a neurobiological process that can be understood, studied and developed. This innovative book reveals the cerebral mechanisms behind the birth of brilliant ideas, offering a scientific perspective on one of the most fascinating aspects of the human mind. Through the most recent discoveries in the field of neuroscience, we explore the fundamental role of neuroplasticity and how our brain changes during the creative process. The text analyses in detail the interaction between emotions and creativity, revealing how different states of mind influence our ability to generate original ideas. Particular attention is dedicated to the comparison between convergent and divergent thinking, two complementary modalities that characterise the creative process. The book also examines the role of dopamine as a driver of creative motivation, explaining how this neurotransmitter influences our ability to pursue innovative goals. Through case studies, scientific experiments and practical applications, this volume offers an in-depth understanding of the brain mechanisms that make creativity possible. Essential reading for anyone who wants to understand and enhance their creative abilities through a scientific and methodological approach.

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