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The Smart Marketer's Guide to Digital Accessibility by Wyatt, Sassy

The Smart Marketer's Guide to Digital Accessibility

by Sassy Wyatt
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Book cover type: Paperback
  • ISBN13: 9781068275104
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Blind Girl Adventures
  • Publisher Imprint: Blind Girl Adventures
  • Publication Date:
  • Pages: 356
  • Original Price: USD 17.99
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Marketing / Direct

How to make inclusion your advantage

The Smart Marketer's Guide to Digital Accessibility is indispensable for every digital marketer looking to broaden their reach and make a meaningful impact. Whether you're a freelance content creator, a comms leader, or running a brand's online presence, this guide is written for you.

Authored by Sassy Wyatt, a pioneering Accessibility Consultant, it sheds light on the critical, yet often overlooked, aspects of digital inclusivity, from the importance of alternative text for images, to the legal implications of non-compliance.

Wyatt blends her personal journey as a blind traveller with actionable insights, outlining how to navigate the intricate landscape of electronic accessibility, and explaining what needs to be done to enhance your brands inclusivity, drive engagement and transform your digital presence into a welcoming space for all users.

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