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The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

by C.G. Jung
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Current price ₹2,199.00
Original price ₹2,209.00
Original price ₹2,209.00
Original price ₹2,209.00
(-0%)
₹2,199.00
Current price ₹2,199.00

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Book cover type: Paperback
  • ISBN13: 9780349410395
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Little, Brown Book Group
  • Publisher Imprint: Little, Brown Book Group
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 334 grams
  • BISAC Subject(s): General

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

SHLOMO BENARTZI is a professor and cochair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter. He has extensive experience applying behavioral economic insights to the real world, having increased the savings rates of millions of Americans through his work with Richard Thaler on Save More Tomorrow, and has advised many government agencies and businesses.

JONAH LEHRER is a science writer living in Los Angeles.

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