The Solo Move is not a motivational manifesto or a step-by-step hustle guide.
It's a grounded, experience-based exploration of what really changes when you step out of employment and into contracting or consulting.
Written for experienced professionals, The Solo Move unpacks the psychological, commercial, and personal realities underlying the decision to go solo. It challenges the glossy narrative of freedom and flexibility, replacing it with something more useful: clarity, self-awareness, and intentional choice.
This book explores:
- The difference between contracting and consulting, and why confusing the two creates hidden risk
- The mindset shifts required when income, identity, and accountability sit with you
- How decision fatigue, isolation, blurred boundaries, and over-reliance on clients quietly erode sustainability
- Why technical expertise alone is rarely enough to build a resilient solo practice
- How to define success on your own terms, income, lifestyle, impact, or a deliberate blend of all three
- The importance of revisiting the decision to go solo as life, priorities, and capacity change
Rather than offering formulas or guarantees, The Solo Move acts as a reflective guide - helping you assess readiness, surface blind spots, and understand the trade-offs before they cost you time, energy, or freedom.
This is a book for people who already have the capability and want confidence, maturity, longevity, and agency in how they use it.
If you're considering making the move, already navigating solo work, or questioning whether the way you're working still aligns with the life you want, The Solo Move will help you think more clearly, choose more deliberately, and move forward with eyes wide open.
Kerr, Martin: -
I started my career as a maintenance fitter, and, over my 30+ year journey, I have held roles including CEO, Managing Director, Program Director, Program Manager, Bid Manager, Change Lead, Commercial Manager, General Manager, Business Improvement, Enterprise Asset Management (EAM) consultant, Software Development, Human Recourses (Training & Competency Management), Engineering Management and Strategic Supply Chain Management, Integrated Systems Management (IMS) Management, Commercial Dispute Management and Asset Management.
Industry experience across Private, Public, Government, Not for Profit (NFP/NGO) and Defence.
>Certified Fellow in Asset Management (CFAM)
>Certified Asset Management Assessor (CAMA)
>Certified Practicing Project Director (CPPD)
>Certified Maintenance and Reliability Professional (CMRP)
I was the lead convener of ISO55001:2024, the Technical Director for the World Partners in Asset Management (WPiAM), overseeing the Certified Asset Management Assessor (CAMA) exam and the Global Certification Scheme, and a contributor to the Global Forum of Maintenance and Asset Management (GFMAM)
By day, I am the managing director of Structured Change PL (Consulting) and Applying Asset Management (Training)
