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The Soul of Strategy: Building Customer Centric Organizations

by Bernard Jaworski , David Sprott
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Current price ₹1,896.00
Original price ₹2,916.00
Original price ₹2,916.00
Original price ₹2,916.00
(-35%)
₹1,896.00
Current price ₹1,896.00

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Book cover type: Hardcover
  • ISBN13: 9781394279937
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 304
  • Original Price: USD 30.0
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Management

BERNARD J. JAWORSKI, PHD, is the Drucker Chair in Management and the Liberal Arts in the Peter F. Drucker and Masatoshi Ito Graduate School of Management, as well as an ISBM and AMA Marketing Fellow. He has authored seven books on leadership, corporate strategy, and service management.

DAVID E. SPROTT, PHD, is the Henry Y. Hwang Dean and a Professor of Marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management. He's authored dozens of articles exploring various factors exploring why consumers behave as they do.

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