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The Springboard

by Stephen Denning
Save 35% Save 35%
Current price ₹14,551.00
Original price ₹22,385.00
Original price ₹22,385.00
Original price ₹22,385.00
(-35%)
₹14,551.00
Current price ₹14,551.00

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Book cover type: Hardcover
  • ISBN13: 9781138131620
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 246
  • Original Price: GBP 171.99
  • Language: English
  • Edition: N/A
  • Item Weight: 504 grams
  • BISAC Subject(s): Business Communication / Meetings & Presentations, Skills, and Information Management

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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