The Subscription Boom: Why an Old Business Model Is the Future of Commerce

Name: The Subscription Boom: Why an Old Business Model Is the Future of Commerce
Brand: Figure 1 Publishing
SKU: 9781773270715
Price: 1833.0 INR
Availability: InStock

by Adam Levinter

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ISBN13: 9781773270715
Binding: Hardcover
Subject: N/A
Publisher: Figure 1 Publishing
Publisher Imprint: Figure 1 Publishing
Publication Date: March 6, 2020
Pages: 288
Original Price: GBP 19.99
Language: English
Edition: N/A
Item Weight: 431 grams
BISAC Subject(s): Industries / Retailing

About The Book

In this clear and informed guide to the business model that's set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn't be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

About The Author

Levinter, Adam: - Adam Levinter is the Founder and President of Scriberbase. He has extensive experience as a founder, operator, and advisor building companies and providing strategic guidance to senior executives. Adam also teaches at the University of Toronto, and is the creator and host of the popular podcast E2: Entrepreneurs Exposed. He is widely considered a "Subscription Expert,"

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