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The Troubadour: Storytelling for Managers by Guido Schenk

The Troubadour: Storytelling for Managers

by Guido Schenk
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Book cover type: Paperback
  • ISBN13: 9783695133741
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 106
  • Original Price: USD 24.9
  • Language: English
  • Edition: 1. Auflage
  • Item Weight: 137 grams
  • BISAC Subject(s): Leadership

Every story shapes the world around it. The Troubadour and The Dark Troubadour series explore both sides of the double-edged sword in communication: storytelling. One reveals how narrative can help leaders to illuminate purpose, inspire change, and deepen empathy. The other exposes how the same art can distort perception, kindle fear, and quietly control belief. Through practical exercises and vivid examples, leaders learn to wield story with awareness to guide transformation. Yet the darker mirror reminds us how easily story becomes spell: fear disguised as meaning, nostalgia as comfort, repetition as truth. Together, these works uncover the moral weight of communication. Ultimately, they remind leaders that every story holds moral weight: Used wisely, storytelling leads toward connection and growth; used carelessly, it deepens shadows and division.

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