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The Ultimate Story-Driven Data Bible: Design, Visualize, and Deliver Business Presentations That Inspire Action by Lea Pica

The Ultimate Story-Driven Data Bible: Design, Visualize, and Deliver Business Presentations That Inspire Action

by Lea Pica
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Book cover type: Paperback
  • ISBN13: 9781394202171
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 352
  • Original Price: GBP 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Data Science / Data Visualization, Business Communication / Meetings & Presentations, and Information Management

Are you suffering from Data Presentation Zombification?

Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.

In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.

By the final page, you'll know exactly how to:

  • Choose the data that matters most to your decision-makers
  • Speak to different stakeholder audience personality types (even the most challenging)
  • Infuse your data presentation with a persuasive narrative storyline
  • Craft strategic recommendations that get approved and implemented
  • Design simple, stunning slides that communicate without confusing
  • Transmit your data story with best-practice data visualization techniques
  • Avoid the most common data visualization violations and charting pitfalls
  • Prepare for and deliver your presentation like a professional speaker
  • Navigate challenging meeting conversations and logistics with ease

Whether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.

LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.

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