The Unstoppables: Tapping Your Entrepreneurial Power
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From the Back Cover
The UnStoppables is a book about entrepreneurs.
Entrepreneurs are the foundation of our economy--they're making the jobs and inventing the markets of the future. But, the essence of entrepreneurship isn't taught in business schools or text-books. So we went on a journey to find it.
This is the story about how an unlikely team--the chairman of a multibillion-dollar tech company, a few Navy SEALs, some Israeli innovators, and a branding expert--came together to find the central core of entrepreneurship. What they discovered will change the conventional theories on this topic. But, most important, their discoveries will change you. Because what they found is the power that makes people UnStoppable. Something to be tapped, not taught. A power waiting in all of us who are willing to set it free.
Based on the unique entrepreneurial experience of foreword author Graham Weston, along with author Bill Schley's expert insights on finding your "Big Idea," this book delves deeper than normal business books and offers a unique perspective, specific to the authors' experiences. It connects you with the world's greatest masters of fear, risk, failure, and innovation-on-the-fly in any situation, revealing the lessons that only they could teach you.
The UnStoppables will show you the "emotional mechanics" that put entrepreneurs in motion and the six rule sets that make entrepreneurs succeed in start-ups and big companies. But, most of all, it will make you a believer.
BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book.
GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: "Go Hog Wild!" Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide--including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups.
Visit us at www.unstoppables.com
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