The Virtual Universe: Unlocking the Possibilities of the Metaverse

Name: The Virtual Universe: Unlocking the Possibilities of the Metaverse
Brand: Columbia Business School Publishing
SKU: 9780231217682
Price: 2559.0 INR
Availability: InStock

by Andreas Kaplan

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ISBN13: 9780231217682
Binding: Hardcover
Subject: N/A
Publisher: Columbia Business School Publishing
Publisher Imprint: Columbia Business School Publishing
Publication Date: May 1, 2026
Pages: 248
Original Price: GBP 25.0
Language: English
Edition: N/A
Item Weight: 409 grams
BISAC Subject(s): General

About The Book

Will we one day inhabit virtual worlds? From the buzz around Second Life in the early 2000s to Mark Zuckerberg's much-hyped quest for the Metaverse, there seems to be a clear pattern. After being touted as revolutionary, virtual worlds fail to meet expectations and fade into obscurity. Yet the dream of an immersive, independent, and interconnected virtual social universe still has the potential to transform the economy, reshape society, and profoundly affect the future of humanity.

This book contends that despite shifting trends, the virtual universe remains crucial to the technology of tomorrow--and might arrive sooner than we think. Through vivid examples and detailed case studies, Andreas Kaplan, a pioneering researcher of virtual worlds since the early 2000s, provides a comprehensive examination of the Metaverse and its far-reaching implications. He delves into key technologies such as artificial intelligence, blockchain, and extended reality and discusses ethical issues around privacy, identity, and governance. Kaplan examines business models, digital ownership, and corporate strategies alongside applications spanning marketing, research and development, human resources, and supply chain management. The book concludes by contrasting potential futures, from utopian promise (the Petaverse) to dystopian peril (the Metaworse) and everything in between. Written in an engaging, reader-friendly style, The Virtual Universe goes beyond the hype--and the doubting--to uncover the true potential of the Metaverse.

About The Author

Andreas Kaplan is professor of digital transformation and president of Kühne Logistics University and former dean of ESCP Business School, Sorbonne Alliance. An expert in AI, social media, and virtual reality, he has taught at Harvard University, Sciences Po Paris, and Tsinghua University. His books include Artificial Intelligence, Business, and Civilization: Our Fate Made in Machines (2022).

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