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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

by Cynthia Huffman , David Glen Mick , S. Ratneshwar
Save 17% Save 17%
Current price ₹27,010.00
Original price ₹32,412.00
Original price ₹32,412.00
Original price ₹32,412.00
(-17%)
₹27,010.00
Current price ₹27,010.00

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Book cover type: Hardcover
  • ISBN13: 9780415220958
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 356
  • Original Price: USD 265.0
  • Language: English
  • Edition: 1
  • Item Weight: 672 grams
  • BISAC Subject(s): General

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

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