Forget everything you've been told about the soul-crushing sacrifices you need to make to achieve corporate success.
Whether you're a twenty-five-year-old facing corporate dread, a thirties-something climbing the professional ranks or a forty-plus executive wondering why you spent your youth perfecting PowerPoint fonts, The Zen Hustle Code shows you how to excel in both your career and in your life.
C-level advertising veteran Bhasker Jaiswal tells you how to crack the code to becoming a top performer, create long-lasting legacies—all while having time for your hobbies, holidays and the things that truly matter in life. Co-authored with Anupam Mukerji, better known as the once-anonymous blogger Fake IPL Player, this radical guide transforms complex career strategies into practical insights that actually stick.
Through this book, you’ll learn the sure-shot way to:
- get your promotion
- understand the dynamics of your office – red and green flags
- get to CXO while still owning your weekends, and much more.
Using brilliant analogies and real-world examples, Bhasker and Anupam deliver the blueprint for an impressive career while keeping your peace of mind intact. Because life's too short to spend pretending conference rooms are living rooms!
Bhasker Jaiswal is the former Chief Operating Officer of media business at Dentsu India, part of Dentsu Inc. Over a twenty-five-year-long career, Bhasker has worked with advertising giants like Omnicom and Publicis across China, Singapore, Malaysia and India. He has handled some of their largest clients including the likes of Pepsi, P&G, Coca-Cola, Danone, Intel and Visa.
Bhasker’s superpower is his ability to spot patterns in unstructured data and create decision frameworks to make life easier. His friends and colleagues are surprised that this radical approach has led him to a CXO position, to places like Campaign Asia’s 40 Under 40 lists, and has worked across countries with fundamentally different work cultures.
Anupam Mukerji is better known as the anonymous blogger Fake IPL Player, India’s first viral blog that disrupted sports commentary in 2009. A communications entrepreneur and fintech CMO, he has existed on the fringes of the corporate world—a part of it, but never in it. This vantage point has given him unique insights into navigating career success without compromising personal authenticity.
With two decades of experience in content strategy, branding, and B2B marketing across startups and established firms, he’s built a reputation for unconventional thinking that delivers results.
He’s the author of the spiritual travel memoir Savage Pilgrim (2026) and The Gamechangers (2010). Through speaking engagements and his podcast, he helps professionals find meaning and success beyond conventional playbooks
