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Theatralische Rhetorik by Manfred Beetz, Joachim Dyck, Wolfgang Neuber

Theatralische Rhetorik

by Manfred Beetz , Joachim Dyck , Wolfgang Neuber
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Book cover type: Paperback
  • ISBN13: 9783484605220
  • Binding: Paperback
  • Subject: N/A
  • Publisher: de Gruyter
  • Publisher Imprint: de Gruyter
  • Publication Date:
  • Pages: 188
  • Original Price: GBP 69.0
  • Language: German
  • Edition: 1
  • Item Weight: 318 grams
  • BISAC Subject(s): Linguistics / General

Die Rhetorik hat als Überzeugungstechnik, Schulfach und soziale Praxis unser literarisches und sprachlich-gesellschaftliches Leben seit dem 5. Jahrhundert v. Chr. bestimmt. Ihre Geschichte ist die Geschichte der Produktion von Rede unter wechselnden gesellschaftlichen Bedingungen. Als Wissenschaftsfach hat sich die Rhetorik in Deutschland seit den 60er Jahren an den Universitäten wieder durchsetzen können und sie spielt heute, in einer fortgeschrittenen Mediengesellschaft, eine herausragende Rolle in Werbung, Verkauf und Sozialtechnologie des Managements. - Das Jahrbuch Rhetorik fa t die Forschungen in Deutschland zur Rhetorik zusammen und stellt die Neuerscheinungen in einem ausgedehnten Rezensionsteil vor. Eine laufende Bibliographie informiert über sämtliche Veröffentlichungen zur Rhetorik im deutschsprachigen Raum.
Die Beiträge erscheinen in Deutsch, Englisch oder Französisch.

Manfred Beetz, Martin-Luther-Universität Halle-Wittenberg; Joachim Dyck, Carl-von-Ossietzky-Universität Oldenburg; Wolfgang Neuber, Freie Universität Berlin; Gert Ueding, Eberhard-Karls-Universität Tübingen.

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