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Think Reader: Reader-designed techniques to improve your writing by Jean-Luc C. Lebrun

Think Reader: Reader-designed techniques to improve your writing

by Jean-Luc C. Lebrun
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₹2,089.00
₹2,089.00
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Book cover type: Paperback
  • ISBN13: 9781733897501
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lebrun & Lebrun
  • Publisher Imprint: Lebrun & Lebrun
  • Publication Date:
  • Pages: 280
  • Original Price: USD 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 413 grams
  • BISAC Subject(s): Communication & Social Skills

As writers, the most efficient way to improve our writing is to THINK READER. Readers are like you and me, people with limited memory, attention, and knowledge. THINK READER introduces tools to assess how well your writing reaches your reader. It presents writing design principles and practices that sustain reader attention, enhance readability, and persuade with gentleness. THINK READER is the essential writing resource for government workers, non-fiction writers, technical writers, and scientists who publish papers, reports, brochures and documents for people less experts than they are. THINK READER is applicable across languages since it considers the way we read, and promotes efficient use the brain resources we use for reading, i.e. memory, attention, and knowledge.

THINK READER includes 130 examples to illustrate the design principles of good writing. It also includes 25 "swimming" exercises, some in shallow pools, some in deep pools. Get your feet wet. One does not learn swimming by watching others swim! Discover your writing style. Find out what does not read well. In short, be your own physician. The last chapter contains interactive multiple choice questions to test your understanding and validate your knowledge gain. The answers are online at the book website.

Lebrun, Jean-Luc C.: - Jean-Luc Lebrun has managed research programs while working at Apple Computer in its Advanced Technology Research group for over ten years. He subsequently invested his energy in the commercialisation of research at Kent Ridge Digital Labs, a Singapore-based IT lab. For the past sixteen years, he has been conducting classes worldwide on grant writing, scientific writing, scientific presentation, and pitching science to the public.

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