Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Thinking in Services: Understanding and Exploring the Expanding Universe of Services

by Majid Iqbal
Sold out
Current price ₹2,955.00
Original price ₹3,657.00
Original price ₹3,657.00
Original price ₹3,657.00
(-19%)
₹2,955.00
Current price ₹2,955.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9789063694890
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bis Publishers
  • Publisher Imprint: Bis Publishers
  • Publication Date: N/A
  • Pages: N/A
  • Original Price: GBP 30.99
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): International / General, Management, and Economics / General

We think we know services -- not a day goes by without using them -- until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been 'designed', the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail -- often in unexpected ways. This book reveals the surprising design of services -- their internal structure or 'DNA' -- through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

Iqbal, Majid: - Majid Iqbal is an expert on policy, strategy, and design. As an advisor at the Dutch Ministry of Economic Affairs and Climate he co-founded a special unit called XLAB; developing new approaches to complex problems and methods for visualizing systems, services, and transitions. He cut his teeth in sales and product management, before moving to teaching, consulting, and design. Since after Carnegie Mellon, Gartner, and PwC, he has been on a mission to bring more clarity to the concept of a service, as it relates to implementing policy or strategy. His other voyage of discovery is about cooking and patterns in food across cuisines and cultures.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us