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This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear by Bobby Hundreds

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

by Bobby Hundreds
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Book cover type: Hardcover
  • ISBN13: 9780374275792
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: MCD
  • Publisher Imprint: MCD
  • Publication Date:
  • Pages: 336
  • Original Price: USD 28.0
  • Language: English
  • Edition: N/A
  • Item Weight: 452 grams
  • BISAC Subject(s): Memoirs, Entrepreneurship, and Fashion & Accessories

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Hundreds, Bobby: - Bobby Kim, also known as Bobby Hundreds, is the cofounder of The Hundreds, a pioneering streetwear label based in Los Angeles, as well as the Web3 project Adam Bomb Squad and the food media/festival company Family Style. He's also the author of This Is Not a T-Shirt, a memoir about building a brand around community. Bobby is an artist, photographer, designer, writer, father, and husband.

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