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Thunderbird on Global Business Strategy by The Faculty of Thunderbird the American

Thunderbird on Global Business Strategy

by The Faculty of Thunderbird the American
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Book cover type: Hardcover
  • ISBN13: 9780471326069
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 362
  • Original Price: USD 70.0
  • Language: English
  • Edition: N/A
  • Item Weight: 676 grams
  • BISAC Subject(s): Investments & Securities / General, Entrepreneurship, and Exports & Imports

From the Inside Flap
Thunderbird on Global Business Strategy No matter what line of business you are in-produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke-not to mention the precipitous toppling of political barriers to free trade over the past decade-it becomes clear that your company's competitive future now depends on your ability to think and act globally. For more than fifty years, Thunderbird, the American Graduate School of International Management, has been preparing students to take their places as international business leaders. The only business school in North America to focus exclusively on global business, Thunderbird has been ranked number one in graduate international management education by U.S. News & World Report every year since 1995. Now, Thunderbird on Global Business Strategy brings together the best thinking in the field from the experts at Thunderbird. Written by an all-star team of past and present Thunderbird faculty members, each a well-known expert in his or her area of specialization, the book not only alerts you to both the dangers and opportunities inherent in today's global business environment, but a lso arms you with the knowledge, skills, and tools you need to meet those challenges and seize those opportunities. Packed with case studies chronicling the experiences of management at top international companies worldwide, it fills you in on what you must know about managing global crises; forming and managing global alliances; cross-cultural management; managing global supply chains; navigating various legal systems; exploiting international financial markets; the role of the Internet in global business; protecting intellectual property; and much more. Read Thunderbird on Global Business Strategy and find out what it takes to survive and thrive in today's hypercompetitive global business environment. With campuses in Glendale, Arizona, Archamps, France, and Tokyo, Japan, Thunderbird, the American Graduate School of International Management, is North America's leading graduate school for global business. The first institution to offer an international management degree, it has been training international business leaders since 1946.

ROBERT E. GROSSE, PhD, is a professor of international business and Director of Research at Thunderbird. He has been a consultant to many top international companies, including IBM, American Express, and YPF, the Argentine national oil company. Professor Grosse is the author of more than a dozen books.

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