Tiempo, espacio y comunicación visual. Tomo 1
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Esta obra en tres tomos tiene dos grandes campos de contenidos: Herramientas y Fundamentos. Las herramientas son llamadas así acertadamente, puesto que los lectores y lectoras se encontrarán con un importante compendio de instrumentos prácticos para usar en el proceso creativo del proyecto arquitectónico o diseño industrial de artefactos. Instrumentos que son propuestos y provistos por el autor para lograr alta calidad en la comunicación visual de los productos, portadores de mensajes visuales hacia sus usuarios directos. Aunque los fundamentos son tan importantes como las herramientas: no se puede usar correctamente una herramienta semiótica, si no se comprende en profundidad el lenguaje al cual esa herramienta pertenece y funciona como tal. El tomo I de Fundamentos es pues el paso obligado de origen, para que luego la herramienta cumpla su función en toda su potencialidad práctica. En especial, los fundamentos llegan hasta zonas profundas de lo humano, tanto a la condición semiótica (del lenguaje mediador y hacedor de realidad), como al hecho mismo de comprender la herramienta desde lo poético, para que acontezca no sólo el mero mensaje, sino sobre todo lo bello a través del mensaje. Algunos años después de su tesis doctoral, Semiótica Narrativa del Espacio Arquitectónico, estamos en presencia del mismo autor, pero de otro escritor notoriamente diferente. Toda la obra es una recapitulación de la tesis, y a la vez un avance hacia otra Semiótica de la misma familia, la del artefacto. Durante los tres tomos lectoras y lectores tendrán la sensación de entrar en diálogo, e incluso en un debate compartido con el autor en función docente, tras un estilo coloquial y un espíritu ameno, de humor sutil y no tan sutil, aún en áreas de contenidos teóricos que suelen ser desafiantes en lo académico. Se trata de una obra lúdica sobre Semiótica, de una propuesta para aprender jugando a comunicar mensajes visuales con la Arquitectura y el Diseño Industrial. Para jugar, la obra completa abunda en ejemplos y acompaña al texto con 351 imágenes, entre cuadros explicativos, gráficos, fotos y hasta enlaces de videos. La obra en sí misma es todo un juego visual.
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