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Tools of the Trade: Modern Marketing for Construction Brands

by Neil M. Brown
Save 29% Save 29%
Current price ₹4,834.00
Original price ₹6,762.00
Original price ₹6,762.00
Original price ₹6,762.00
(-29%)
₹4,834.00
Current price ₹4,834.00

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Book cover type: Paperback
  • ISBN13: 9780984931903
  • Binding: Paperback
  • Subject: N/A
  • Publisher: RB Communications, Inc.
  • Publisher Imprint: RB Communications, Inc.
  • Publication Date:
  • Pages: 216
  • Original Price: USD 69.0
  • Language: English
  • Edition: N/A
  • Item Weight: 704 grams
  • BISAC Subject(s): Marketing / Industrial and E-Commerce / Digital Marketing

TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program.

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