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Tourism Development Handbook: A Practical Approach to Planning and Marketing

by Kerry (University of the Highlands and Islands) Godfrey
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Current price ₹6,858.00
Original price ₹7,019.00
Original price ₹7,019.00
Original price ₹7,019.00
(-2%)
₹6,858.00
Current price ₹6,858.00

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Book cover type: Paperback
  • ISBN13: 9781844801169
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 53.99
  • Language: English
  • Edition: N/A
  • Item Weight: 310 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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