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Tourism Promotion and Power: Creating Images, Creating Identities

by Nigel Morgan , Annette Pritchard
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Current price ₹11,926.00
Original price ₹17,940.00
Original price ₹17,940.00
Original price ₹17,940.00
(-34%)
₹11,926.00
Current price ₹11,926.00

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Hardcover: Hardcover
  • ISBN13: 9780471983415
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 272
  • Original Price: USD 200.0
  • Language: English
  • Edition: N/A
  • Item Weight: 710 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

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