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Tourist Activities in Multimodal Texts: An Analysis of Croatian and Scottish Tourism Websites by M. Nekic

Tourist Activities in Multimodal Texts: An Analysis of Croatian and Scottish Tourism Websites

by M. Nekic
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Book cover type: Paperback
  • ISBN13: 9781349485161
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 227
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2015
  • Item Weight: 313 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism, Communication Studies, and Linguistics / Sociolinguistics

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

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