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Tra due mondi by Karsaklian, Eliane

Tra due mondi

by Eliane Karsaklian
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Book cover type: Paperback
  • ISBN13: 9786204305592
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 34.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Production & Operations Management

I ricercatori conoscono bene i vincoli e le difficoltà della ricerca e della comprensione di popolazioni complesse. Ad esempio, i bambini e gli espatriati possono essere definiti popolazioni complesse da cui raccogliere dati a causa di una caratteristica principale che li accomuna: vivono tra due mondi. In questo libro presento una nuova metodologia per condurre ricerche con popolazioni complesse, utilizzando il marketing come meta-campo e approcci multi-metodo per comunicare meglio con i bambini e per comprendere i problemi di gestione degli espatriati. In questo libro presento una raccolta dei risultati e dei metodi che ho utilizzato nelle ricerche volte a comprendere i bambini come consumatori e il processo di adattamento degli espatriati attraverso il loro rapporto con i marchi. Queste ricerche sono state condotte con un approccio longitudinale con partecipanti provenienti da tutti i continenti per otto anni. Dai risultati ho capito che l'utilizzo del marketing come meta-campo associato alla metodologia step-by-step permette di interagire meglio con queste popolazioni e quindi di portare alla luce sentimenti, emozioni e preoccupazioni profonde.

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